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Smart TV real user group analysis

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  •      Smart TV is based on Internet application technology, with open operating system and chip, and has an open application platform, which can realize two-way human-computer interaction function, integrating audio-visual, entertainment, data and other functions to meet the diversification of users. TV products with individual needs. Its purpose is to bring users a more convenient experience, which has become a trend of TV.
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  •      Smart TV is a new TV product with a fully open platform and an operating system. Users can install and uninstall various application software while continuing to appreciate and upgrade their functions while enjoying ordinary TV content. Smart TVs continue to give users a rich, personalized experience that is different from cable digital TV receivers (set-top boxes).
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  •      So,what are the real user groups of smart TV? Kaidi smart TV manufacturers Xiaobian for your analysis and answer.
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  • Smart TV real user group analysis
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  • Smart TV real user group analysis:
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  •      The majority of young people are actually leaving traditional TV, and smart TV is just a way to redefine TV. The function of traditional TV, in my opinion, mainly has three kinds of information: killing time, home entertainment.
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  •      In terms of access to information, young people are more likely to choose to watch news online. Television is no longer a channel for young people to obtain information. Even for sports events, people who don't have a requirement for clarity will choose online video instead of TV. What can be left with traditional TV is just a live broadcast of high-definition sports events.
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  •      In terms of killing time, the functions of traditional TV are mainly drafts, TV series (various soap operas), advertising machines, and so on. Similarly, the advantages of draft shows are still time-sensitive, and the advantages of TV shows are stability and early play. In the case that TV commercials are becoming more and more mad, in fact, the functions of TV dramas have already been transferred to online video. They started to detach from traditional TV, and the rest were mainly literary programs with high real-time requirements (such as drafts, Spring Festival Evening, etc.).
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  •      In terms of home entertainment, the main function of traditional TV is: when there are many people coming to the house, there is a machine that can make a sound image to make a sound, so that the home is not cold. Of course, another entertainment feature of TV is the game console, but since the game machine ban, many new generations of young people have not been exposed to the use of television to play games, although it has been lifted, but the market has disappeared It takes time to re-cultivate.
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  •      If you want to ask who is the user group, you need to look at different situations. For smart TVs, TV manufacturers are not the same as Internet companies. TV manufacturers want new profit points, new added value, and Internet manufacturers want entry.
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  •      Therefore, for TV manufacturers: the user base of smart TV is "all TV buyers", because smart TV is just a way to increase the price of TV sets and increase sales gimmicks, when all TV sets are smart TVs. At the time, when promoting the function of the TV, you can use the relevant intelligent functions as a selling point.
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  •      For Internet manufacturers, the smart TV user base is "people who still use TV as their primary source of information" and "people who use TV as a new form of entertainment." The former category is mainly the elderly. They used to use TV as the main source of information, and when they bought a new TV, they naturally became so-called smart TVs. The absolute number of such people is very, very large, and may be the reason why Internet manufacturers are competing to seize the market, but I personally think that this market is shrinking over time.
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  •      As for the latter type of people is an untapped market, no one knows what this market will look like. When the main entertainment of young people becomes a tablet and a mobile phone, it takes a lot of effort to pull people back to the TV. What the TV can do is almost impossible to do on the tablet. Internet TVs have extremely limited advantages over tablets.
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  •      But the shortcomings of the TV are obvious: he usually needs a large footprint, and the sound that comes out when watching TV usually affects other people who don't watch TV. Two people can get a tablet in the same room, but two people in the same room can basically fight two TVs (the sounds interfere with each other), let alone watch the same TV show. problem.
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  •      The above is the answer to the real user group analysis of smart TV. Dongguan Kaidi Smart TV is an open platform. Developers can develop many applications and can load “unlimited content, unlimited applications”. Its development prospects are still relatively broad.

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